Samsung brings generative AI Bixby to its TVs: What’s new and how it works

13 Nov 2025 | Category: Technology

Samsung’s Vision AI Companion upgrades Bixby on 2025 TVs so you can talk to the screen. Ask who an actor is, identify products, check scores, get recipes, and find where to watch, with follow ups shown on screen.

Announced earlier at IFA 2025 in Berlin, Samsung’s Vision AI Companion lets viewers ask questions about on screen content and more. Now rolling out across the 2025 TV line up, it introduces a conversational interface that understands natural, context...

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